melin x Realtree®: Featuring Dustin Lynch
A collaboration built for the outdoors
Two brands, one mission - to push the boundaries of innovation and performance. When we were looking for the perfect partner to collaborate on an outdoor adventure focused camouflage collection, there was one clear partner. Standing out above the rest - or disappearing might be better - was Realtree®, the innovators in their space who revolutionized the way camo patterns were developed and utilized. They have cemented their legacy and have been trusted by hunters, anglers and outdoor enthusiasts for decades while also crossing over into a fashion space.
The legacy of Realtree®
They have been leaders in their space since 1986, transforming the way people blend into nature. Their patterns are developed with an obsession to the details, something we pride ourselves in as well, and use cutting edge technology to replicate natural environments with lifelike precision. Started as a passion project by their founder, Bill Jordan, has now evolved into one of the most recognized and respected brands in the outdoor space. If you aren’t familiar with Bill’s story of launching Realtree®, it’s an amazing testament to perseverance and getting crafty.
Sights set on a perfect alignment
We share a common foundation with Realtree® - quality, innovation and pushing the limits. We craft our hats to outperform the rest, Realtree® crafts their products to seamlessly conceal into the outdoors. This pairing allows you to blend in and stay out longer enjoying what brings you fun than you ever have before.
Put it to the test, Dustin
When it came to finding someone who truly embodies this collection, Country music superstar Dustin Lynch was the obvious choice. He doesn’t just sing about the backwoods and the great outdoors, he lives it. From working his own farm, Dustin lives for time spent hunting, fishing and embracing life off the grid. In fact, this was one of the only ways we could get him out of a full-brimmed Cowboy hat.
Now it’s your turn
We put these hats to the test with Dustin Lynch to ensure they are built to handle whatever the outdoors can throw at you. This collection will feature distinctive patterns across four shapes from melin’s widely popular and water-friendly HYDRO Collection. Neo Camo will be available in the Odyssey and Legend, the iconic Edge pattern will come to life on the Coronado and Legend, and the Trenches will feature the classic Forest camouflage.
We hope you enjoy it on your next adventure!
Shop the full collection here.