23XI Racing
In 2023 we partnered with 23XI Racing to become their official headwear partner. Founded by Michael Jordan and Denny Hamlin, two legends in their own sports, 23XI immediately brought credibility and a high-standard of performance to the NASCAR circuit. Bubba Wallace joined the team from the beginning, that year becoming just the second African American to win in the Cup Series on October 4, 2021. Later joined by rising star Tyler Reddick, the two have been mainstays behind the wheels of the teams Toyota Camrys the past seasons.
Shared Vision
This was more than a partnership, it was an alignment. We share a vision of bringing style and inclusivity to NASCAR, and combined with our mutual focus on precision, preparation, and performance, the pursuit of excellence drives everything we do. While 23XI aimed to make a statement in the garage, we wanted a partner who thoughtfully blends culture, celebrating sports, music, and fashion. The partnership brought both together, uniting our goals of bringing the best to the race garages.
An Anniversary Collection
23XI Racing made their NASCAR Cup Series debut in the 2021 Daytona 500. Now, four years later, the melin x 23XI Racing Collection lines up on the starting grid. Three unique Odysea camo colors, all inspired by the DNA you’ll find at Airspeed, the team's headquarters outside of Charlotte, NC.
Shop the collection here.